As General Sales Manager for Lakeshore Beverage, Patrick Clifton makes sure that the sales team is focused on objectives and in a position to succeed each and every day. Patrick sets the overall strategy for the entire sales team and identifies areas of possible contention as well as opportunity in the marketplace. What Patrick loves about his job so much is the ability to get up every day and compete, as well as being able to anticipate expectations of customers and suppliers alike. He has said that there is no better feeling that seeing those you have helped to enable succeed on their own.
When he is not at work, Patrick can be found watching Blackhawks games or spending time with his family.