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In 1926, Stella Artois was launched as a festive beer, named after the Christmas star. First sold in Canada, it eventually became available all year round, and, apart from the duration of the Second World War, has been produced ever since. By 1960, about 100 million litres of Stella Artois were being produced annually, by 2006, total annual production volume exceeded a billion litres.
David Taylor, founder of Taylorbrands, created the current package design, bottle design, and shape in 1988. The original 1926 bottle label inspired the current design, which replaced a 1960s design. The design incorporates the horn symbol of the Den Horen brewery and the date 1366. The label also shows medals for excellence awarded to the brewery at a number of trade exhibitions in Belgium in the 19th and 20th centuries. The name Stella Artois is held within a "cartouche" which was influenced by the style of Belgian architecture in Leuven.