Ted Champion has been in the beer industry for almost 19 years, and while today he is the Senior Craft/Import and Channel Manager for Lakeshore Beverage, he started out as a merchandiser. Ted oversees a team of Brand Activation Managers and a Tactical Sales Team. Ted got his B.A. in History from DePauw University in Indiana. He enjoys working in the beverage industry because of the competition it fosters and the people on his team that he leads into competition.