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Distributor Locations :
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  • Bluegrass Beverage
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Aaron Fraebel

Aaron Fraebel

Sales Execution Coordinator

As the Sales Execution Coordinator for Hand Family Companies across Tennessee and Kentucky, Aaron analyzes sales data across multiple teams to identify opportunities, track performance, and support strategic decision-making. He develops reporting and insights that align supplier goals with field execution, ensuring sales teams are equipped with clear direction and actionable plans. By maintaining a strong focus on accountability and results, Aaron helps drive consistent, effective execution across the market.

 

Having built his career with Tri Star Beverage, Aaron thrives in the fast-paced, competitive nature of the industry and enjoys working alongside a team focused on winning every day. Outside of work, he enjoys spending time with his family, exploring nature, and staying active.

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