Launched as Swish Beverages in 2016, Babe Wine founders Josh “The Fat Jewish” Ostrovsky, and brothers David Oliver Cohen and Tanner Cohen developed a unique brand-led wine proposition that utilized their extensive social media audience. Babe was created with the mission to simplify the saturated wine category by introducing a fun, inclusive and portable product to consumers.
The New York-based company’s portfolio of photogenic and delicious Rosé, Pinot Grigio and Red canned wine has empowered Babe to be one of the most photographed wines on Instagram.
Featured Products: Babe Red, Babe Grigio, Babe Rose