Rogue Dead Guy Ale

In the early 1990's Dead Guy Ale was created as a private tap sticker to celebrate the Mayan Day of the Dead (November 1st, All Souls Day) for Casa U Betcha in Portland, Oregon. The Dead Guy design proved so popular with consumers and especially Grateful Dead fans, that Rogue made it the label for their Maierbock ale. Even though the association with the Grateful Dead band is pure coincidence, Rogue has gratefully dedicated Dead Guy Ale to the Rogue in everyone.