Wei Fraser

Director of Marketing

As Director of Marketing at Lakeshore Beverage, Wei ensures that we are able to best communicate the messages of our various brands to our customers and consumers. She and her team design campaigns, sponsorships, and events that feature the wide range of products in our portfolio. While Wei is currently at Lakeshore Beverage, she has been working in the beer industry since 2004, where she started out at Goose Island. Wei loves the beer industry because there is a beer for every food, mood, temperature, or temperament.