Ted Champion has been in the beer industry for almost 19 years, and while today he is the Director of Sales for Lakeshore Beverage, he started out as a merchandiser. A graduate of DePauw Univeristy in Indiana, Ted oversees Lakeshore's General Sales markets, Sales Support, Non-Alcohol and Key Accounts teams. He enjoys working in the beverage industry because of the competition it fosters and the people on his team that he leads into competition.