There are beer festivals, and then there are beer festivals surrounded by 2.5 million Christmas lights and zoo animals. Say wha?! Back for its 5th year, BrewLights returns to Lincoln Park Zoo on Thursday, December 6 and Lakeshore Beverage is excited to be a part of this unique event.
BrewLights will feature 20 different craft beers along with 7 additional barrel-aged beers from Goose Island and Founders in the “Barrel Aged Pop-up Tent.”
Tickets can be purchased here but if you’re feeling lucky, you can enter to win a pair below. Winner will be notified on Monday, December 3.
Over here at Lakeshore Beverage, we’re into beer. And now that the holiday season is in full swing, there are more than a few opportunities to share a beer with friends. So whether you’re going to your fifth ugly Christmas sweater party or just hanging out in front of the fireplace, here are four beers we recommend trying this holiday season. Read More
November is here and that means barrel aged beer season is upon us. And as Black Friday approaches, we have our sights set on one of Goose Island’s most ambitious years of Bourbon County Stout yet. 2018’s lineup features eight — yes, EIGHT — variants of the beloved Imperial Stout, each with its own distinct taste and character.
We were fortunate enough to sit down and taste through each of the variants with Goose Island’s brewing team and come up with this handy guide. Be sure to check out Goose Island’s Black Wednesday and Black Friday events right here. Read More
A tour of Michigan’s hop industry leads to the release of Founders wet hopped Harvest Ale.
BY JACK MULDOWNEY OF THE HOP REVIEW
According to a recent report from Hop Growers of America, your next craft beer is more likely than ever to contain Michigan hops. In Grand Rapids, Founders Brewing Co. is celebrating the rise of local state hops with this year’s release of Harvest Ale–a wet-hopped IPA–working around the clock to add the un-kilned hops into the brew within hours of harvest. The beer, an annual mainstay at the brewery since the early 2000s, showcases a recipe complete with 100% Michigan hops for just the second time, after last year’s batch.
We recently followed the Founders team around the Great Lakes state, as we visited the three hop farms that would supply the Cascade and Crystal hops for this year’s ale: Northern Michigan’s MI Local Hops, and Southwest Michigan’s Hop Head Farms and Pure Mitten Hops. Each of these three operations provided a unique scale and approach to their harvesting techniques, allowing us several perspectives into the beauty of American hops grown right in the brewery’s home state.
Well, it’s September which means it’s time for…Oktoberfest beers! And despite their name, Oktoberfest beers are not actually brewed in the fall. Say wha?!
That’s right, these beers are an outgrowth of the traditional, strong spring brews called March beers or Märzenbier in German. These beers were brewed in the springtime and then put aside in ice-filled caves or cellars to be stored and consumed over the summer. The leftover Märzen was usually finished off in the fall which is when a new season of brewing would begin after the late summer’s grain and hop harvest. So it was almost by default that Märzens became the official beer of Oktoberfest which made its debut in 1810 to celebrate a royal wedding in Munich.
Today’s Oktoberfest has morphed into an 18-day celebration that kicks off in September and includes parades, carnivals, music, art, and civic engagement. Want to celebrate here in the states? You can see all of our Märzen-style beers HERE.
One of the most important aspects of the beer distribution business is operations. Receiving, storing, and delivering our portfolio of products across our territory is no small task. And at the center of all this is our team of drivers and their helpers.
Starting as early as 5:00 a.m., drivers are out on the roads working tirelessly and oftentimes amidst adverse conditions to make sure beer gets delivered safely and accurately. Their job is hard — flat out.
So for National Truck Driver Appreciation Week, I shadowed one of our veteran drivers to get a small glimpse into his job. Micah has been driving for beverage companies for over twenty years — fifteen of those in the beer industry. He’s hardworking, loves Stella Artois, and is completely genuine. To quote one store owner I met, “He’s one of the best.”