One of the most important aspects of the beer distribution business is operations. Receiving, storing, and delivering our portfolio of products across our territory is no small task. And at the center of all this is our team of drivers and their helpers.
Starting as early as 5:00 a.m., drivers are out on the roads working tirelessly and oftentimes amidst adverse conditions to make sure beer gets delivered safely and accurately. Their job is hard — flat out.
So for National Truck Driver Appreciation Week, I shadowed one of our veteran drivers to get a small glimpse into his job. Micah has been driving for beverage companies for over twenty years — fifteen of those in the beer industry. He’s hardworking, loves Stella Artois, and is completely genuine. To quote one store owner I met, “He’s one of the best.”
Watch the video above to follow a day in the life of a Lakeshore Beverage driver.