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Shortly following the election of Franklin D. Roosevelt in November 1932, the Cullen-Harrison Act was signed and enacted on April 7, 1933. The act stated that it was now legal to purchase, sell, and consume 3.2% ABV beer following Prohibition in the United States. As such, today we recognize this date as National Beer Day.
To get the full story behind this point in beer history, we sat down with beer historian, Liz Garibay (History on Tap, Chicago Brewseum) at the historic Drake Hotel in Chicago’s Gold Coast neighborhood.
Lakeshore Beverage is proud to service over 15,000 retail accounts across our sales footprint. This includes bars, restaurants, grocery stores, and even major venues like the United Center and O’Hare airport. Behind each of these accounts is a sales representative from our company that services their beverage orders, signage requests, event ideas, and sometimes even delivery of items. They’re out on the road day in and day out, navigating the joys of parking in Chicago, eating lunches in their cars, and constantly communicating with their list of accounts.
Our 200-person sales team is the front line of our company. And while our operations team are the ones who are responsible for delivering the product, both teams work hand-in-hand to ensure the best possible service to our customers. For National Salesperson Day on March 2, our Digital Marketing Specialist, Kevin, had the chance to ride along with four different members of our sales team.
December 5th marks the 84th anniversary of Repeal Day — the day Prohibition was repealed and the sale of alcohol became legal again. It was a monumental moment for the country in 1933. And while many regard the 13-year dry spell in a negative lens, beer historian, Liz Garibay claims Prohibition wasn’t such a bad thing after all. Read More
As the Cubs fight to regain control of the NLCS, Budweiser is bringing in some special beer for the fans at Wrigley Field. Brewed at their original St. Louis brewery, Cubs fans will be able to enjoy “Brewery Fresh” Budweiser at Game 3 of the NLCS. The beer was kegged and shipped on Monday, then delivered to Wrigley on Tuesday morning by our operations team.
The beer will be available at the Budweiser Bleacher Bar where one of Anheuser-Busch’s brewmasters will be on hand so fans can truly “taste Budweiser like a brewmaster”. Watch the video below to go behind-the-scenes of delivering the beer to Wrigley Field.
Every year, hundreds of thousands of concert-goers descend upon Grant Park in downtown Chicago for Lollapalooza, one of the largest music festivals in the country. And as you might imagine, delivering the beer for something like Lollapalooza can be quite the undertaking. Our Special Events and Operations teams work around the clock the week leading up to the festival to ensure the beer is shipped, cold, and that there’s plenty of it. Read More
