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When White Sox fans visit Guaranteed Rate Field this season, they’ll be hard-pressed to miss the gigantic Goose tap marker sitting atop the right field bleachers. As part of a new marketing agreement between the White Sox and Goose Island, the section will now be known as “The Goose Island,” literally surrounded by cascading water and directly above the Goose Island Craft Kave. TJ Annerino, Director of Experiential Marketing for Goose Island, was part of the driving force behind the project.
“I wanted to do something eye-catching, something that would get the chatter going,” says Annerino, who has been working at Goose for about six years. Drawing inspiration from notable stadium build-outs in Arizona (pools), Milwaukee (slide), and Kansas City (fountains), Goose Island and the White Sox collaborated to come up with The Goose Island.
The highly acclaimed Founders KBS lands in Chicago on Friday, March 15 and we’re here to help you locate a tasting near you. Be sure to use our BEER FINDER to locate a KBS near you.
These times are to our best knowledge but are subject to change. Please arrive early and plan ahead to secure your KBS. Read More
312 Day is a totally real made up holiday from our friends at Goose Island. Paying tribute to Chicago’s precious area code, 312 Day celebrates the best in music, beer, and our great city. And if you needed more of reason to get psyched about a Tuesday in March, we put together a Goose Island 312 Day Prize Package for one lucky winner! Read More
After literally years of research and development, Bell’s Brewery is ready to release its newest innovation: Bell’s Official Hazy IPA. Made with wheat malt and a variety of Mosaic, Citra, Azacca, Amarillo and El Dorado hops, this hazy IPA is damn delicious. And what would you expect from the same folks who make Two Hearted and Hopslam?
Be sure to use our Beer Finder to locate an Official near you. Read More
There are cakes, and then there are CAKES. The 12 Layer German Chocolate Cake at Moody Tongue is the latter. Made with layers of dark chocolate cake, German chocolate filling, raw espresso cheesecake, and chocolate buttercream, this eye-popping dessert is made for sharing. So to commemorate National Chocolate Cake Day (yes, that’s a real thing), we spent a day with Pastry Chef, Shannon Morrison, to see what goes into making one of her delectable treats. Watch the video below and make your plans to visit the Tasting Room soon.
So you started a new diet. First off, congrats. Best of luck to you on this carb-free endeavor. Secondly, after pizza, burgers, and ramen, you’ve probably cut out beer from your new regiment as well. Well let us be the bearer of good news and share with you five beers that won’t break your diet.